LandBauTechnik Day at GRIMME

The LandBauTechnik Day took place for the eighth time from 4 - 6 March 2024. As host, GRIMME welcomed over 220 representatives of the agricultural machinery trade, manufacturers, cooperation partners of the association and association representatives to the TECHNICOM customer centre. 

The agenda included topics such as autonomous driving, new approaches to the shortage of skilled workers, the future of the agricultural machinery trade, honouring the best in the guild and factory tours.

"Living the future - successfully shaping generational change" was the title of the presentation by Franz, Christoph and Philipp Grimme. In the panel discussion "To the point, please...", Sebastian Talg represented the view of agricultural machinery manufacturers on the many challenges facing sales in the future. Sebastian Talg (Managing Director Sales) then spoke on the topic of "The specialised dealer from the perspective of a medium-sized market leader". Christoph Grimme then took the microphone and presented the start-up Schmiede.One, which he founded in 2017, and its seven-year success story. Kai Osterhus (Head of HUB Digital Business) concluded the series of presentations by introducing digital tools as sales instruments.

GRIMME achieved good results in the satisfaction survey presented by the association. In the "product range" category, GRIMME was able to secure first place among all manufacturers. 

We would like to thank the LandBauTechnik-Verband for allowing us to organise this conference. We had many valuable discussions and received interesting information.

Picture: From left Philipp and Christoph Grimme presented the group of companies to the participants.